BIG POSITIVE IMPACTS
Call them BPI’s, saves time, saves paper.
By being consistently entertaining, provocative or informative they transform people’s reaction to a brand from an eye roll to a welcome.
And continue to build people’s relationship with a brand until they actively enjoy spending time in the brand’s company.
What dreams do you have for your brand? Where do you want to get to? What is possible?
That’s our start point. Then we work backwards from there.
No rules. No preconceptions. No limits. What’s the best way of creating the kind of BPI you need to make your dream a bloody great big real and joyous thing?
Capabilities
IT'S ALL POSSIBLE
From forensic strategic thinking, to holy cow creative ideas and agile, never-drop-a-ball production, we’re a collective of specialists focused on making Big Positive Impacts for our clients.
Design and branding
We work with existing and new brands to develop compelling propositions and platforms. Our work with companies like Volkswagen Commercial Vehicles, Sky, and NEFF now influences every aspect of their business.
Advertising
We use advertising to create Big Positive Impacts, to transform peoples’ reaction to a brand from an eye roll to a welcome, and ultimately change how much time people are happy to spend in a brand’s company.
Social
Our team of social experts have developed “social sense”, a methodology to help brands navigate the choppy waters of social. We believe brand social should always be about doing good, or helping people feel good.
Digital
Our digital team is crucial in delivering fully integrated campaigns. But they also have their very own “digital clients”, for who they do fully immersive interactive experiences to fully programmatic deployment and everything in between.
Customer experience
Ignore anybody who tells you that customer experience needs to be complicated. Our team of CX experts (we call them Ethology) will help you break down complex problems into manageable, affordable solutions so you can deliver rapid, measurable improvements in your organisation.
Content
Our in-house team, k-works, delivers cost effective content for use across all social and media channels. With facilities in Norwich, Leicester and London we can cover every aspect of content production from writing to filming, and editing to distribution.
B2B
Our B2B teams are our hidden gem, consistently fusing brilliant sector knowledge with creativity to deliver long-term solutions across a wide range of clients. A testament to their good work is that our two longest client relationships (18 and 22 years) are both B2B clients.
Direct and CRM
For many of our clients a one-to-one relationship with prospects or customers is key. Working with contemporary, often mind-bending technology our team are experienced in developing full customer journey programmes through to tactical sales drivers.
Experiential
For some brands and consumers the only way is up-close and personal. We love everything from pop-up sampling through to giant shows where cars appear by magic (thanks Dynamo!). Ideas are our start point, but we know that without brilliant production and logistics, stuff doesn’t happen.
Retail
With clients like DFS, Wilko and Pets at Home we get retail. Our IPA Gold Effectiveness Award for DFS in 2018 was a thumping stamp of approval from the rest of the industry.
Sport
Mongoose is our specialist sports marketing agency and provide a 360° offering. From rights holder brokering through to programme activation, they have it covered.
Leadership
SENIOR BODS
Seen enough to have picked up a diverse wealth of experience, spanning all kinds of work, businesses, and sectors. Hungry enough to make krow an amazing and rewarding place to be, for our Clients and for our people.
Leadership
Dylan Bogg
CCO
During his time in the industry Dylan has picked up countless creative awards for a variety of Clients across a host of disciplines and channels. He has also been a judge on many a creative awards panel including the coveted D&AD awards. When he’s not overseeing the creative output from the Agency he can be found jumping in lakes, riding his bike, or running around aimlessly in a mid-life triathlon-based crisis.
Leadership
Mike Smith
CEO
Mike brings leadership experience from over 25 years spent at some of the major integrated Agencies in the UK. He has led brands across a broad range of sectors, with local market, regional and global remits. Married with three daughters, Mike will generally be found at the local gym in any down time.
Leadership
Stewart Yuill
Finance Director
As Finance Director, Chartered Accountant Stewart controls the purse strings and heads up a team of management accountants. When the winds are moderate, you might find him taking a break from number crunching sailing vintage yachts with his family.
Leadership
Harman Randhawa
Associate Director
Harman has 15 years’ experience including stints at Leo Burnett and Fallon on multi-national, multi-channel, award-winning accounts making him a fantastic, well-experienced leader within the Agency. Outside of work Harman loves shouting at little children as an under 8’s football manager.
Leadership
Ian Hunter
Business Director
Over 25 years’ experience in marketing communication and business development Ian heads up our Professional Services specialism. Before advertising Ian had a professional career kicking an odd-shaped ball around as a former Northampton, England & British and Irish Lion rugby player.
Leadership
Ashika Chauhan
Digital Creative Director
Fascinated by the role creativity can play in the human experience, Ash is most excited about working with brands who want to make a real impact on real people. A foodie, a travel junkie and a passionate photographer, Ash also heads up our inhouse content studio. She’s previously been listed in the DRUM Top 30, BIMA Hot 100 and Campaign/Creative Equals Future Leaders.
Leadership
Paul Wallett
Creative Director
Paul has over 20 years’ experience creating campaigns for a wide range of leading brands, picking up numerous awards along the way. When he’s not overseeing the output from the creative department, he indulges his passion for trainers and pork scratchings.
Dylan Bogg
CCO
Dylan Bogg
CCO
During his time in the industry Dylan has picked up countless creative awards for a variety of Clients across a host of disciplines and channels. He has also been a judge on many a creative awards panel including the coveted D&AD awards. When he’s not overseeing the creative output from the Agency he can be found jumping in lakes, riding his bike, or running around aimlessly in a mid-life triathlon-based crisis.
Mike Smith
CEO
Mike Smith
CEO
Mike brings leadership experience from over 25 years spent at some of the major integrated Agencies in the UK. He has led brands across a broad range of sectors, with local market, regional and global remits. Married with three daughters, Mike will generally be found at the local gym in any down time.
Stewart Yuill
Finance Director
Stewart Yuill
Finance Director
As Finance Director, Chartered Accountant Stewart controls the purse strings and heads up a team of management accountants. When the winds are moderate, you might find him taking a break from number crunching sailing vintage yachts with his family.
Harman Randhawa
Associate Director
Harman Randhawa
Associate Director
Harman has 15 years’ experience including stints at Leo Burnett and Fallon on multi-national, multi-channel, award-winning accounts making him a fantastic, well-experienced leader within the Agency. Outside of work Harman loves shouting at little children as an under 8’s football manager.
Ian Hunter
Business Director
Ian Hunter
Business Director
Over 25 years’ experience in marketing communication and business development Ian heads up our Professional Services specialism. Before advertising Ian had a professional career kicking an odd-shaped ball around as a former Northampton, England & British and Irish Lion rugby player.
Ashika Chauhan
Digital Creative Director
Ashika Chauhan
Digital Creative Director
Fascinated by the role creativity can play in the human experience, Ash is most excited about working with brands who want to make a real impact on real people. A foodie, a travel junkie and a passionate photographer, Ash also heads up our inhouse content studio. She’s previously been listed in the DRUM Top 30, BIMA Hot 100 and Campaign/Creative Equals Future Leaders.
Paul Wallett
Creative Director
Paul Wallett
Creative Director
Paul has over 20 years’ experience creating campaigns for a wide range of leading brands, picking up numerous awards along the way. When he’s not overseeing the output from the creative department, he indulges his passion for trainers and pork scratchings.
