With mandatory mask-wearing and a restricted number of in-person spectators, the 2021 Super Bowl looked a little different from previous years. But at least the ads kept rolling.

A few of our team share their thoughts on some of the ads from the night along with a review of a Universities quick response to one of the spots.

This ad didn’t sit quite right. I get it, the miscommunication between Stefani and Levine creates a difficult spot where she’s on a date with the exact opposite person she described. If you’re not familiar with Shelton and Stefani’s real-life relationship, it feels as though the ad is making fun at Shelton’s expense.

All comedy aside, didn’t dating apps such as Tinder, solve the problem of bad blind dates before 5G? – Laura, Digital Project Manager.

For me, this is why we get into advertising. A beautifully crafted ad, with so much emotion and inspiration behind it. Tapping into the passion that drives athletes through their challenges to succeed, Toyota definitely won the award for best Super Bowl Ad for me. – Billie, Production Manager.

I love the Huggies stuff. Manages to be cute, funny, totally relatable and 100% real all at the same time. Almost made me want another (well, maybe not!!)

And great PR story in featuring babies that were born that day. Simple idea. Brilliantly done. – Paul, Creative Director.